
New Product Development
Concept through launch with real stage-gate discipline — including connected, smart, and voice-integrated products that have to ship on time and pass certification the first time.
Product · Manufacturing · Strategy · NPD
T1 Consulting helps companies build, source, and scale physical products — and win the categories they compete in. Led by Thomas J. Russo — more than thirty years a President & CEO, fifteen of them at the helm of First Alert, one of North America's most trusted product brands.
What we do
Not a slide deck and a handshake — guidance from someone who has actually built the products and the software inside them, run the plants, and won the shelf.

Concept through launch with real stage-gate discipline — including connected, smart, and voice-integrated products that have to ship on time and pass certification the first time.

BOM and cost engineering, contract-manufacturer selection and management, and scaling production across North American and offshore plants without losing quality or margin.

Winning at retail and through specifier channels — distribution strategy, national-account agreements, and the positioning that turns a product into a category leader.

The embedded, cloud, and mobile software behind modern products — and the experience of turning a legacy hardware line into a true connected, app-driven IoT platform.
Most product advice comes from people who have never owned the P&L, the plant, or the recall. This doesn't.
— The T1 point of view
T1 was founded by a rare kind of operator — someone who competed at the general-manager level for one major brand, then ran the other as President & CEO for fifteen years.
That seat gives a panoramic view of a category very few people in any industry can match: how products get conceived and certified, how plants get run at scale, how shelf and specifier channels actually get won, and how businesses get bought, integrated, and sold. T1 brings that vantage to companies building physical products in any category — from first concept to category leadership.
Select advisory engagements
T1 takes on a small number of advisory and consulting engagements where decades of operating experience can change the outcome.
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