Product · Manufacturing · Strategy · NPD

From first concept to category leadership.

T1 Consulting helps companies build, source, and scale physical products — and win the categories they compete in. Led by Thomas J. Russo — more than thirty years a President & CEO, fifteen of them at the helm of First Alert, one of North America's most trusted product brands.

30+ yrs
As a President & Chief Executive Officer
$590M
Business divested to Resideo (NYSE: REZI), 2022
10sM
Households protected by products shipped at scale
15 yrs
Leading First Alert as President & CEO

What we do

Operator-grade help across the whole product lifecycle.

Not a slide deck and a handshake — guidance from someone who has actually built the products and the software inside them, run the plants, and won the shelf.

A glowing gold wireframe blueprint resolving into a solid finished product form
01

New Product Development

Concept through launch with real stage-gate discipline — including connected, smart, and voice-integrated products that have to ship on time and pass certification the first time.

Roadmap & stage-gateConnected / IoTLaunch readiness
An orderly array of precision-machined components, gold edge-lit, receding into darkness
02

Manufacturing & Sourcing

BOM and cost engineering, contract-manufacturer selection and management, and scaling production across North American and offshore plants without losing quality or margin.

Cost engineeringCM selectionSupply chain
A row of ascending forms with the tallest cast in gold, rising above the rest
03

Category & Channel Strategy

Winning at retail and through specifier channels — distribution strategy, national-account agreements, and the positioning that turns a product into a category leader.

Channel strategyNational accountsCategory leadership
A connected device emitting gold signal arcs and a radiating network of nodes
04

Connected Products & Software

The embedded, cloud, and mobile software behind modern products — and the experience of turning a legacy hardware line into a true connected, app-driven IoT platform.

IoT architectureCloud & appsVoice / Matter
See all capabilities  →

Most product advice comes from people who have never owned the P&L, the plant, or the recall. This doesn't.

— The T1 point of view

T1 was founded by a rare kind of operator — someone who competed at the general-manager level for one major brand, then ran the other as President & CEO for fifteen years.

That seat gives a panoramic view of a category very few people in any industry can match: how products get conceived and certified, how plants get run at scale, how shelf and specifier channels actually get won, and how businesses get bought, integrated, and sold. T1 brings that vantage to companies building physical products in any category — from first concept to category leadership.

About the principal  →

Select advisory engagements

Building something physical? Let's talk before the expensive decisions get made.

T1 takes on a small number of advisory and consulting engagements where decades of operating experience can change the outcome.

Start a conversation